“Roots” it’s a canned coffee brand that has just started an interesting campaign based on Jump manga characters. What it is interesting is that there are many different ads, there are hundreds of combinations where maybe there is the same character but he-she is saying a different thing. If you are patient enough you can find all the ads using the map from this website, but they are spread all around Japan.
Here is my collection made from pictures taken in five different stations in Tokyo. There are characters from Harechi Gakue, Kinnikuman, Dragon Ball, One Piece, Cobra, Dr Slump, Death Note…
“Roots”, is a brand from “Japan Tobacco”, they spend lots of money in advertising, here there is a commercial where they paid Brad Pitt to do stupid stuff last year.